DIGITAL MARKETING SPECIALIST (m/f/d)
As Marketing specialist at I.R.I.S. P&T, you will be part of a team of 3 people.
Thanks to your creativity, you bring new ideas to further develop IRIS’s digital channels (website, social media, marketing automation …). You provide inputs to improve all steps of the customer’s journey.
As such, you:
- You’re a born copywriter : you love writing and do so both in English & French, without spelling mistakes! Generating digital content is part of your daily job : SEO optimized landing pages, blog articles, social media posts, etc.
- You manage IRIS’ social media channels : you create our organic posts as well as our social Ads (Knowledge of Facebook Business Manager, LinkedIn Marketing Solutions, Twitter Ads). You grow online communities through discussion on a blog & social media to boost brand awareness & engagement.
- You create (paid) social media campaigns from A to Z. Therefore, generating attractive basic visuals & infographics is no problem for you
- You monitor & measure the impact of external digital campaigns in terms of ROI & conversions (knowledge in Google Analytics, Google Search Console, and other monitoring tools). You know which KPI (CPC, Impressions, CTR,…) are most relevant, and in which case.
- You create weekly emailing campaigns to boost our e-commerce sales : you master the fundamentals of HTML and can easily use an HTML email template builder to create great emailing content (topol.io, MailChimp, Actito,…).